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Paddock People: Matteo Vitello, Konica Minolta Honda Press Officer

Paddock People: Matteo Vitello, Konica Minolta Honda Press Officer

Paddock People: Matteo Vitello, Konica Minolta Honda Press Officer

Amongst the support staff of a MotoGP team, the press officer has the crucial job of maximizing the media exposure of his team. It's the role of Konica Minolta Honda's Matteo Vitello, one of the new faces of the MotoGP paddock this season.

"It's my first season in MotoGP. Before joining the Konica Minolta Honda team, I passed a degree in Communication Sciences at the University of Sciences and Arts in 2002, in Oklahoma," explains Vitello, a 24 year-old Italian from Verbania. " After that, I started working for the fashion industry, working on communication for fashion designers. Then I went on working for Milan Channel, the AC Milan football team pay-TV; back then I was working as a journalist, doing interviews and commentating football games as well."

"At Konica Minolta Honda, my role as a press officer is pretty straightforward. I mainly have to write the press releases, both in Italian and English, concerning the rider and the team and then send the press releases to the media – during the week prior to the Grand Prix and during the race weekend. I also have to manage the content of the team's website."

"You have to find the right idea, the most interesting way to promote your team and rider. It's all about finding the right topic that can help promote your team, something the media may find interesting. Also during the race weekend, it's quite demanding because you have to keep everything under control, arrange for the press releases to be done and sent, make sure that the media follow your team and rider and then have look on what they say!"

"I like the fact that I get to know plenty of people and build relationships where you have the right balance between friendship and work. I also love being at the track on the race weekends, listening to the roaring engines in the morning gives you quite a kick of adrenaline to start the day with. And following the race with the whole team, when we are all watching our rider on the monitors is something I really enjoy as well."

Tags:
MotoGP, 2005

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