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Wasserman Media will secure global marketing partners for MotoGP

Wasserman Media will secure global marketing partners for MotoGP

Dorna Sports, the exclusive holder of the MotoGP World Championship commercial and television rights, has appointed Wasserman Media Group (WMG) to manage global marketing opportunities for its marquee racing events. Through the agreement, WMG will offer preferred brands an opportunity to partner with MotoGP, the world's most popular and prestigious motorcycle racing series, for the first time ever.

Dorna Sports, the exclusive holder of the MotoGP World Championship commercial and television rights, has appointed Wasserman Media Group (WMG) to manage global marketing opportunities for its marquee racing events. Through the agreement, WMG will offer preferred brands an opportunity to partner with MotoGP, the world's most popular and prestigious motorcycle racing series, for the first time ever.

Led by WMG Marketing President, Jeff Knapple, Wasserman Media Group will represent Dorna and its MotoGP proposition to marketers on a global basis. Jeff Slack, Executive Vice President, European Sales will front the efforts in that territory.

"For marketers and audiences alike, MotoGP is categorically one of world's most valuable yet untapped global platforms. It is a privilege to partner with Dorna to strategically identify and align appropriate marketing partners with this unique motorsports experience," commented Knapple.

"We are delighted to reach this special agreement with WMG," added Carmelo Ezpeleta, CEO of Dorna Sports. "The popularity of MotoGP is booming in all corners of the globe and we are constantly working to embrace the new commercial opportunities this presents. We are sure that WMG can help us towards this aim and we are looking forward to a fruitful partnership with them in the future."

MotoGP is the pinnacle of motorcycle racing, with events held in four continents every season and 58 years of illustrious history. MotoGP is hugely popular and in 2006 the sport's global audience figures reached over 5.2 billion. The series will have 18 races, across 15 countries in 2007. Television viewers from more than 200 countries enjoy Grand Prix action every year, with an average of over 304 million viewers per race.

The global reach of this exciting sport offers marketers the ability to reach their customer through television broadcasts, on-site signage, on-line, hospitality and promotions. The appeal throughout the world of MotoGP to adults 18-34, provides marketers with a compelling opportunity to reach this elusive demographic in a meaningful way.

Dorna Sports has been the exclusive holder of the commercial and television rights relating to the FIM Road Racing World Championship Grand Prix (MotoGP) since 1992.

Wasserman Media Group, LLC (www.wmgllc.com) is a leading global sports and entertainment company, and its Management, Marketing and Content divisions collectively represent the industries' most recognized athletes and brands. As the number one sports talent agency in basketball, baseball, soccer and action sports, WMG Management represents over 400 clients throughout the world. Recognized as the foremost naming rights expert, WMG Marketing also handles consulting, endorsement and sponsorship programs for the world's most prominent sports and entertainment properties and consumer brands. WMG Content creates and distributes digital, televised and live programming for consumers. Within WMG Content is Studio411, the largest and most acclaimed action sports studio, as well as WMG Events, which produces and promotes large-scale live events. Wasserman Media Group is also the holding company for the Los Angeles Avengers of the Arena Football League. WMG has worldwide offices in Los Angeles, New York, London, Washington D.C., Carlsbad and Charlotte.

Tags:
MotoGP, 2007

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