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Yamaha confirm two year FIAT deal

Yamaha confirm two year FIAT deal

The long-running saga of the Yamaha factory team's official sponsor finally reached its conclusion today, with the successful MotoGP outfit confirming their collaboration with FIAT in 2007 through to 2008.

The long-running saga of the Yamaha factory team's official sponsor finally reached its conclusion today, with the successful MotoGP outfit confirming their collaboration with FIAT in 2007 through to 2008.

The announcement was made at the team presentation in Milan, held at the Palacio de Congresos Stella Polare, at which representatives from Yamaha, FIAT Brand and Commercial Head Luca de Meo and riders Valentino Rossi and Colin Edwards were in attendance.

Making a speech to the gathered media, De Meo enthused about the agreement, stating that "Participating in the most exciting and spectacular sport in the world is a magnificent marketing and promotional opportunity. It is also a great link between the world of bikes and cars. What's more, it is very important to have one Italian company supporting another."

Rossi and Edwards, riders for the new FIAT Yamaha team, unveiled the new design of the Yamaha M1 800cc after the deal had been announced. The bike will continue with the dark blue design seen at Jerez last week, with the FIAT logo and white panels.

Tags:
MotoGP, 2007

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