New to motogp.com?Register here

Tickets purchase
VideoPass purchase

Monster deal for Kawasaki

Monster deal for Kawasaki

In a major announcement following the Sepang Test, Kawasaki Racing have made public an exciting new two year partnership with energy drink company Monster Energy, with a view towards a future title sponsorship deal.

In a major announcement following the Sepang Test, Kawasaki Racing have made public an exciting new two year partnership with energy drink company Monster Energy, with a view towards a future title sponsorship deal.

Having already collaborated with Kawasaki in other fields of their racing operation, most notably the Monster Kawasaki team in the AMA championship and an additional motorcross title sponsorship, Monster Energy has made the move to MotoGP with the hope of moving into the European market. The company is, alongside fellow MotoGP sponsor Red Bull, one of the two leading energy drink brands in America.

A new Kawasaki livery, including new Monster Energy branding, will be unveiled at next week's test in Phillip Island, and will mark the first time that such branding has appeared on ‘Team Green's MotoGP bike since their return to the World Championship six years ago.

"The partnership with Monster Energy is another important indicator that Kawasaki are now regarded as a real contender in the MotoGP World Championship, and not just in the racing paddock," notes Yoshio Kawamura, Kawasaki Motors Racing B.V. Managing Director.

"The fact that we've been able to attract a leading, non-industry consumer brand to the team, and that Monster Energy will use their association with Kawasaki to spearhead their move into the European market, shows just how much progress we've made as a manufacturer since returning to the premier class in 2002."

The team's Competition Manager, Michael Bartholemy, also hailed the new deal as an important milestone for the Japanese factory, who took their MotoGP operation in-house at the beginning of last season.

"If we've learnt one thing about Monster Energy since we started talking to them about this partnership it is that they share the same passion for racing that is endemic in Kawasaki. And, of course, they have the same affinity for lime green; I guess you could say it's a perfect match," states Bartholemy.

"We have made big steps forward over the past 12 months, which is what attracted Monster Energy to Kawasaki in the first place, and I hope that if we can continue this forward momentum through the 2008 season then we will be able to persuade them to make the step up to title sponsor for 2009."

From Monster Energy's side, the deal is a chance to build upon their success from last year, when they became personal sponsor to Kawasaki newcomer John Hopkins. The natural expansion to a more complete MotoGP operation has been a welcome move for the brand, in particular Director of Sports Marketing John Lee.

"Monster Energy enjoyed its first foray into the world of MotoGP this past season with John Hopkins, and we were very pleased with the feedback we received – especially on an international basis," explains Lee.

"As we move forward with our international marketing efforts, involvement with MotoGP was a logical decision for us."

The first images of Hopkins and Anthony West's debut with the Monster-branded Ninja ZX-RR will be available next week, when they continue testing for three days in Australia.

Tags:
MotoGP, 2008, Kawasaki Racing Team

Other updates you may be interested in ›