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Vermeulen leads Australian road safety campaign

Vermeulen leads Australian road safety campaign

Rizla Suzuki´s Australian star Chris Vermeulen is doing his bit to raise awareness of safe riding on the roads of his homeland, joining forces with motorsport governing body Motorcycling Australia (MA) as part of a campaign aimed at new riders.

Rizla Suzuki´s Australian star Chris Vermeulen is doing his bit to raise awareness of safe riding on the roads of his homeland, joining forces with motorsport governing body Motorcycling Australia (MA) as part of a campaign aimed at new riders.

The idea came directly from the MotoGP rider himself, who approached MA with a proposal that has grown into a television, radio and press initiative. Vermeulen had been perturbed by the increase in easily-avoidable and fatal accidents on Australia´s roads, and is encouraging a common-sense approach to road riding.

`Riding a bike is becoming a real alternative for a lot of people,´ explains the high profile MotoGP star, who made clear the harsh reality of the risks that come with careless riding.

`It might be the lifestyle or the fact that bikes are economical to run, but with that comes the brutal fact that people are dying on our roads, and in my opinion, needlessly.

`Everyone must remember that the roads can be dangerous and we all need to take responsibility for how we ride or drive.´

Vermeulen and fellow Aussie Casey Stoner have inspired a great number of fans to turn to the world of two wheels, but urges those who look up to him to make the distinction between a race track and the nation´s highways.

`I guess people watch me race and think that looks like fun, I can do that, but what they forget is that I have a massive team of people helping me do what I do, and we take safety issues very seriously,´ says the Grand Prix winner.

`Don't treat the road like a race track is one of the main messages in the campaign. There have been a lot of deaths recently and while people think it is completely down to speed, that's not necessarily the case.

`Normally it's people out riding their ability, so that means take it easy on corners and at intersections. I guess take control of the situation is a pretty important thing to remember.´

MA's CEO, David White, expressed his delight at the efforts of both Vermeulen and other public figures in raising awareness of the issue.

`It is a wonderful thing, that someone as high-profiled as Chris can take time from his own agenda, to give back to the sport in such a manner, and he ought to be commended for it,´ he stated.

"As well as Chris' profile, the campaign would not have got to where it is without significant input from the likes of Suzuki, Chris' sponsors and many of Australia's motorcycling media who have also come on board to help.

`The message we are promoting of safe riding is critical, and we will continue to invest our resources into such an important issue in the future.

`We are certain that the campaign will be successful. We want to make sure that the message reaches as many motorcyclists as possible, and that the motorcycling public continues to enjoy the ride!´

Tags:
MotoGP, 2008, Chris Vermeulen

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