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MotoGP looking at new licensing opportunities

MotoGP looking at new licensing opportunities

The MotoGP brand was amongst those being presented at the Licensing International Expo in New York last week.

MotoGP is big business, and the series is looking to increase its presence still further with the possibility of new licensing opportunities. With this in mind, World Championship rights holders Dorna Sports S.L. headed stateside last week for the Licensing International Expo in New York.

The trade fair –the largest and most important of its kind- took place on June 10th-12th, and the MotoGP brand was presented alongside all the latest brands, trends and licensing properties with its own stand. This is the first time that Dorna Sports S.L. has attended the Licensing International Expo.

Tags:
MotoGP, 2008

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