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Dorna announces DEWALT as a new sponsor

Dorna announces DEWALT as a new sponsor

The world´s leading manufacturer of professional power tools and accessories, DEWALT, has joined the MotoGP World Championship as the MotoGP Power Tool Supplier for the 2009 and 2010 seasons.

Thanks to a new agreement with Dorna Sports, DEWALT power tools will be used in the MotoGP paddock by Dorna's operational staff working at the circuits as of next season.

Established over 80 years ago, DEWALT´S reputation of designing, engineering and building tough industrial power tools and accessories, and delivering high performance to the professional tradesman, has earned the company market leadership in its native North America. With their commitment to providing jobsite solutions that continue to revolutionise the working methods employed by the construction industry, DEWALT is now the fastest growing supplier of professional power tools in the world and has remained so over the past five years.

The new partnership with Dorna Sports will allow DEWALT to exploit the global marketing opportunities afforded by MotoGP and further enhance their brand position across Europe, the Middle East and Africa.

DEWALT will also be present in the public areas at most European Grands Prix to allow end users the opportunity to try products and truly understand their outstanding performance and productivity benefits.

DEWALT´s Pete Morris, Vice President - Professional, Europe, Middle East & Africa, commented, `We are excited to announce our new partnership with Dorna and MotoGP. It is important for our brand to be associated with a high energy growth sport, with strong access to our target demographic and end users. This strategy is key to our DEWALT formula, as it promotes close end user engagement at the track and beyond.´

Dorna Sports´ Managing Director Pau Serracanta stated, `We are delighted to welcome DEWALT into the MotoGP World Championship paddock as our Power Tool Supplier. The company have strong links to motorsports and the quality of their products will be recognised by MotoGP´s ever increasing fanbase.´

Tags:
MotoGP, 2008

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