MotoGP makes presence felt at 2008 Brand Licensing Show
Wednesday, 08 October 2008
Licensing opportunities were explored by MotoGP rights holders Dorna Sports in London last week.
Ahead of last weekend´s Australian Grand Prix, MotoGP made its presence felt in London at the 2008 Brand Licensing Show on October 1st-2nd. Various MotoGP licensed products were on display at the event, including Casey Stoner´s 2007 World Championship-winning Ducati Desmosedici GP7, as rights holders Dorna explored the options of further collaboration with various entities.
Dorna has had a presence at the Brand Licensing Show for the past four editions, and were this year one of 180 companies in attendance. The event draws in licensing opportunities from sport, brands, lifestyle, entertainment, charity and design.
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