Generali and Ducati together in MotoGP

On the eve of the Gran Premio d’Italia Alice at the Mugello circuit, Generali and Ducati have announced an important partnership marking the debut of the Generali lion logo in the MotoGP World Championship, through the support of the team from Borgo Panigale.

The two companies have signed a three-year agreement naming the Generali Group, one of the largest European insurance providers active in more than 60 countries, as a Ducati official sponsor. The Generali logo will appear on the Desmosedici GP9 bikes and the leathers of World Champions Casey Stoner and Nicky Hayden.

Giovanni Perissinotto, Generali Chief Executive Officer, stated, “The MotoGP World Championship is an ideal sponsorship context which perfectly matches with the international scope of the Generali Group. This agreement brings together two major Italian companies which, over the years, have been demonstrating a strong capacity for innovation that made them successful international players.”

“We are proud of this important partnership with Generali,” said Gabriele Del Torchio, Ducati Motor Holding Chief Executive Officer. “This is an agreement which confirms the great value which can be brought worldwide by the cooperation between two outstanding Italian brands, who will actively promote the motto ‘Made in Italy’ all over the world. We hope this will be the beginning of a long and fruitful cooperation, confirming once again the credibility and highly professional skills of our technicians and employees.”

Throughout this season Generali will also be present at a number of MotoGP circuits and will be the title sponsor of the Gran Premio Generali de la Comunitat Valenciana takes place on 6th-8th November 2009.

Press release courtesy of Ducati