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MotoGP to promote Spain as a tourism destination

MotoGP to promote Spain as a tourism destination

The Spanish Secretary of State for Tourism and the CEO of Dorna Sports have reached an agreement for the next three years.

The Secretary of State for Spanish Tourism, Joan Mesquida, and the CEO of Dorna Sports, Carmelo Ezpeleta, have today announced an agreement for the promotion of Spain as a major tourism destination through the MotoGP World Championship at a press conference at the Ministry for Industry, Tourism and Commerce.

The agreement, which is for three years up to and including the 2012 season, will utilise the international reach of the World Championship. With circuits in four continents and millions of spectators across the world, the Visit Spain slogan will help to continue raising awareness of Spain as a widely known holiday destination.

In this manner, the Spanish riders competing in the three categories of the World Championship (MotoGP, Moto2 and 125cc) will reinforce the brand of Spain, not just on a sporting level but also in the field of tourism. Several riders were present at the presentation, including MotoGP vice-World Champion Jorge Lorenzo (Fiat Yamaha Team) and riders who will this season make their debut in the premier class in Héctor Barberá (Páginas Amarillas Aspar Team) and Álvaro Bautista (Rizla Suzuki), as well as the various riders who will compete in the Moto2 and 125cc classes in 2010.

As part of this agreement, the Ministry of Tourism will be the title sponsor of the Grand Prix of Japan, which will take place at the Motegi circuit on April 25th. Visit Spain will have a presence through trackside advertising at various Grands Prix throughout the 2010 season, those being Silverstone (Great Britain) on June 20th, Sachsenring (Germany) on July 18th and at Indianapolis (USA) on August 29th.

The CEO of Dorna Sports is extremely proud that Spanish Tourism has chosen the MotoGP World Championship to promote Spain as a tourism destination across the globe. “For years, the three Spanish GPs, now four, have already served as an attraction to foreigners to visit Spain, and with this agreement we hope to continue to draw more people, not only to watch the races but to discover everything the country has to offer,” said Carmelo Ezpeleta.

The Secretary of State for Tourism Joan Mesquida also commented on the agreement with Dorna, which he views as an excellent global showcase for Spain. Mesquida highlighted the coverage of the Motorcycling World Championship, which reaches more than 225 million households every year through the media. “This agreement allows us to offer everyone the chance to Visit Spain,” he said.

Tags:
MotoGP, 2010

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