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Personality Media: Marquez the highest rated rider in Spain

Marc Marquez is the highest rated rider on the grid for the Spanish public, according to results of a study by marketing consultancy Personality Media.

Analysis used to advise advertisers and advertising agencies when it comes to choosing the right celebrity to star in commercial activities, reveals that the current Moto2™ runner has come on the scene with a bang as he has not only obtained the highest general rating, but is also 20% better known than last year, reaching 63% recognition among men.

Meanwhile, Dani Pedrosa has lost the lead he held for several years, but remains the strongest character in Media Personality´s assessment. Data certifies that Pedrosa, Jorge Lorenzo and Valentino Rossi are the most famous riders among the Spanish people, with little difference between them.

Tags:
MotoGP, 2012, GRAN PREMIO bwin DE ESPANA

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