Generali announced Official Insurance Partner of MotoGP™

Sunday, 7 April 2013

The appointment of the insurance giant Generali as the Official Insurance Partner of MotoGP™ has been announced. Generali gains further exposure across the championship and retains its Title Sponsorship of the Valencian Grand Prix.

Dorna Sports, official rights holders of the MotoGP™ World Championship, is pleased to announce the expanded partnership with Generali, which joins an elite group of other Official Sponsor of the series.

Generali will provide insurance services to Dorna for the entire MotoGP™ season, during which it will gain an increase in brand visibility in turns and on bridges at 10 Grand Prix from the total of 18 that will take place in 2013. And as in previous years, it will be the Title Sponsor of the final race in Valencia, giving it yet further global exposure..

Pau Serracanta, Managing Director of Dorna’s Commercial Area, declared: “We are very pleased with this new agreement with Generali, especially as it is not a renewal, but an expansion of an existing contract. This shows great commitment to join a top championship like MotoGP. We know that a multinational company like Generali can benefit from an alliance with our sport. Dorna, in turn, will benefit from Generali’s wide range of services to help organize the MotoGP World Championship efficiently. I am convinced that this agreement will provide excellent B2B opportunities for both companies.”

Sergio Balbinot, Generali’s Chief Insurance Officer, commented: “We are pleased to strengthen the partnership we have built over the years with Dorna: MotoGP provides an international platform for our global brand, with a sport leveraging human talent in identifying new technologies and new sources of competitive advantage on an international landscape”.

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