Yamaha Factory Racing renews sponsorship deal with IVECO

Thursday, 14 March 2013

Yamaha Factory Racing has announced that IVECO will remain an Official Sponsor of the team for the 2013 MotoGP™ season.

For the final five rounds of last year, the partnership saw the Yamaha bikes carrying IVECO logos on their tails. Thursday’s statement confirms that the signage will be seen on the race leathers of Valentino Rossi and world Champion Jorge Lorenzo, as well as on team equipment.

“As an important partner for Yamaha Factory Racing, this is a very welcome continuation of a collaboration started in 2008,” says Lin Jarvis, Managing Director of Yamaha Motor Racing. “We have won four World Titles together with IVECO; we are looking forward to, not only a great season ahead together in 2013, but also to strengthening the relationship with IVECO through a number of initiatives at GP circuits and also away from race weekends.”

“This initiative is a great opportunity for IVECO to increase its global visibility, while communicating our involvement and enthusiasm in the world of sport,” adds Alberto Cavaggioni, Marketing Director of Iveco S.p.A.

In 2013, Lorenzo and Rossi are reunited at Yamaha, having last ridden alongside each other when the former claimed his maiden MotoGP™ world title in 2010.

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