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AS: ‘Movistar close to Yamaha sponsorship deal in MotoGP’

According to Spanish newspaper AS the telecommunications giant Movistar are closing in on a deal to sponsor the Yamaha Factory Racing team for the forthcoming season. AS report that an agreement between the team and their potential new partner will be announced early in February to coincide with the first 2014 Sepang MotoGP™ preseason test.

The strategy behind the move according to the media report is that Movistar aim to increase international awareness of their brand by associating themselves with riders Jorge Lorenzo and Valentino Rossi - as the pair battle for the MotoGP™ title with their rivals.

Tags:
MotoGP, 2014

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