Yamaha announces Global Racing Programme

Tuesday, 4 February 2014

At the Sama-Sama Hotel in Sepang, Malaysia on Tuesday, Yamaha Motor announced the newly-established basic policies and positioning of its motorsport activities, the race series for the 2014 season and the Yamaha riders and teams that will be competing in them.

As well as outlining this season’s direction for MotoGP™, the pinnacle of motorcycle road racing, Jorge Lorenzo and Valentino Rossi of Yamaha Factory Racing plus Bradley Smith and Pol Espargaro of Monster Yamaha Tech3 were in attendance and conveyed their ambitions for this season as well as their impressions of the 2014 YZR-M1 machine.

Also, as part of the initiative to bring more constructors to the grid and more excitement to MotoGP™, Yamaha Motor introduced its YZR-M1 engine leasing agreement. Leasing will begin this season in what is a first for Yamaha Motor, and lessee team NGM Mobile Forward Racing also made a guest appearance at the event.

Takaaki Kimura, Representative Director and Senior Managing Executive Officer, Yamaha Motor Co. Ltd:

"Motorsport is in Yamaha's DNA and challenging ourselves through it has been an integral part of our corporate culture for over 50 years. Motorsport participation is also a direct embodiment of our brand slogan ‘Revs your Heart.’ The three basic policies of our racing activities are: branding, feedback of technology and promotional activities and we will put them into action on a global level.

"To that end, we will aim for success in the premier class of MotoGP™ to bring ‘Kando’ (Japanese word for ‘emotionally touching/moving’, used by Yamaha to describe its corporate mission) to fans around the world and work together with our group companies in each region in promotional activities, strengthening race environment and infrastructure and nurturing the next generation of riders by providing them with more opportunities and putting in place a tiered structure they can work up through to reach greater heights.

"We hope that everyone will look forward to the results of Yamaha Motor’s ongoing challenge to ‘Rev your Heart’ through motorsports."

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