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MotoGP™ on display at Brand Licensing Europe in London

MotoGP™ on display at Brand Licensing Europe in London

Dorna Sports is once again presenting MotoGP™ to the commercial world at the Brand Licensing Europe fair in London over the coming days, displaying its extensive range of licensed products.

This is the eighth consecutive year that Dorna is attending the fair at Olympia, London, held from the 16th to the 18th October, to showcase MotoGP™ and its licensing deals and opportunities. A wide range of licensed products will be on show including Nolan helmets, Tissot watches, Oakley sunglasses, Alpinestars clothing and many more. In addition to this, Dorna is also displaying Monster Yamaha Tech 3’s Cal Crutchlow’s Yamaha M1 showbike, giving visitors a close-up look of the spectacular machine.

The show not only provides an opportunity to meet with existing MotoGP™ licensees from across the globe, but also exposes the premier-class racing series to new brands that can explore and see first-hand the benefits a license deal could bring. The Brand Licensing Europe fair has been held in London for the past 14 years. This year, there are more than 280 exhibitors with nearly 2,200 brands represented, including Hasbro, Adidas, Disney, Nickelodeon and WarnerBros, as well as many other companies and agencies.

MotoGP, 2012

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