Dorna and ANESDOR – the Spanish National Association for Companies in the Two-Wheeled Sector – are the first two entities to get onboard with Vive la Moto, a platform promoted by ANESDOR to work on lowering the number of victims of traffic accidents in Spain. The campaign will kick off at the Barcelona motorcycle show MOTOh! at the end of March, before being officially presented during the Gran Premio de España as MotoGP™ gets back on track at the legendary Circuito de Jerez in early May.
With the motto ‘Drive on two wheels, drive safe’, Vive la Moto has the ultimate aim of lowering accident rates and increasing motorist safety in Spain. With more than 5 million two-wheeled vehicles across the country, the campaign counts on the support of those motorists who use two-wheels for everyday journeys and for business – aiming their work at society on the whole, as well as administrative bodies whose cooperation can prove vital. It is a platform designed to join efforts and promote synergy between the different parties committed to road safety in Spain.
In the case of Dorna and ANESDOR, their support for the initiative is shown in their shared commitments in the two-wheeled sector – which includes manufacturers, distributors and auxiliary industries – in the race to increase the safety of motorists on and off track. This is an indispensable requirement for the positive impact of bikes on society in a country where two-wheeled vehicles make up 15% of all those on the road.
José María Riaño, General Secretary of ANESDOR: “After carrying out different activities and programs in the road safety sector in the last few decades, ANESDOR believes it is indispensible to redouble activity in this area and bring together the efforts of different parties involved, as we are, in the reduction of the accident rate for two-wheeled vehicles: companies, associations, administrative bodies, the motorcycling community and society on the whole.”
Carmelo Ezpeleta, CEO Dorna Sports: “Since we took over the commercial rights to MotoGP™ in 1992, safety has always been a priority to us, on and off track. We’re convinced that, with this project, we will contribute to lowering the accident rate, and to more sensible driving and riding – not just for motorists on two wheels, but for everyone on the road.”
The official presentation will take place at the Gran Premio Red Bull de España from May 5th-7th, revealing everything yet to come for Vive la Moto in 2017.