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Ducati & TIM join forces for #GuardaAvanti campaign

Ducati & TIM join forces for #GuardaAvanti campaign

Ducati and TIM start a joint venture to highlight the dangers of mobile phone use while driving.

Using a mobile phone while driving is widespread, and yet it is extremely dangerous.

This is backed up by statistics that show that distraction is one of the main causes of road accidents both in Italy and across Europe, and that road accidents are one of the most common causes of death amongst young people.

TIM and Ducati launched the TIM Guarda Avanti project at the 2014 Misano Grand Prix, aiming to promote responsible driving, with particular emphasis on young people and motorcycle enthusiasts.

With the help of Ducati Team riders Andrea Dovizioso, Andrea Iannone and a number of other MotoGP™ stars, sports journalists and numerous celebrity endorsements, intensive work has been carried out in schools, online and on social networks to inform and educate people about road safety, focused on spreading positive messages and presenting caution as a celebration of life.

One year on, at the 2015 Misano GP, TIM and Ducati presented the results of an important year for road safety and their plans for the second year of the TIM Guarda Avanti project for 2015/2016.

Tags:
MotoGP, 2016, Andrea Dovizioso, Andrea Iannone, Ducati Team

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