Motul and MotoGP have renewed their partnership for another five years, until 2030 inclusive. Motul’s involvement in MotoGP covers sponsorship throughout each season, a wide range of fan and digital campaigns and initiatives, and the title sponsorship of the Motul Grand Prix of Japan and Motul Grand Prix of Valencia.
Motul and MotoGP have been partners for more than 15 years.
This long-term relationship has always had a key focus on fan engagement and events, leveraging 360° activations and online campaigns that pair up Motul’s racing heritage and technical excellence with MotoGP’s shared values of competition and innovation as the most exciting sport on Earth. Another five years of collaboration aim to build on that foundation to take MotoGP to even broader audiences.
Andreea Culcea, Chief Brand and Communication Officer, Motul: “The renewal of our partnership with MotoGP™ demonstrates our long-term commitment to competition and innovation. Being part of the world’s premier motorcycle racing championship allows us to embody what it means to be a co-creator of performance working alongside the very best to continually push the limits of technology and passion.”
Dan Rossomondo, Chief Commercial Officer at MotoGP rights holder Dorna Sports: “We’re happy to continue working with Motul. They are a longstanding partner and bring more than sponsorship to the sport – together we’ve created exciting fan events, focused campaigns, and launched some innovative products. Grands Prix like the season finale in Valencia, with Motul as title sponsor, are a blueprint for what we want to see going forward – a weekend full of different activities that leaves no doubt Valencia was the place to be. We look forward to another step in this partnership and working with Motul to spread MotoGP broadly.”