Bitget, a leading cryptocurrency exchange and Web3 company, is teaming up with MotoGP in a high-octane partnership that merges the breakneck speed of racing with the high-stakes precision of crypto trading. As the newly minted Regional Partner for select Grand Prix events across Europe and Southeast Asia, Bitget is bringing crypto onto the track and into the fast lane.
Kicking off at the iconic Mugello Circuit during the Italian Grand Prix, the collaboration marks a new era where precision engineering meets algorithmic agility, and where every second, like every trade, has the power to make it count.
Bitget's partnership will speed across four marquee MotoGP events in 2025, Italy, Germany, Barcelona in Spain, and Indonesia, bringing together fans of motorsport and crypto under one roaring banner of performance, resilience, and speed.
"Racing is a sport of milliseconds; crypto is a market of micro-decisions. This partnership is our way of showing the world that success — on the track or on the charts — comes down to smart moves and fearless execution," said Gracy Chen, CEO at Bitget. "We're excited to join MotoGP in putting power, precision, and potential into the hands of every user and every fan."
At the heart of the campaign is three-time MotoGP World Champion Jorge Lorenzo, whose relentless pursuit of perfection makes him a fitting icon for Bitget's iconic "Make It Count" slogan.
"I've always believed that you win races not just on instinct — but by making every lap, every line, every second count. It's the same mindset Bitget brings to trading, and I'm proud to be part of this story," said Jorge Lorenzo. "The worlds of MotoGP and crypto aren't as different as they seem — they both reward those who stay sharp and think fast."
"MotoGP is built on precision, innovation, and high-speed decisions — values that align naturally with Bitget," agreed MotoGP CCO, Dan Rossomondo.
The campaign features trackside activations, exclusive VIP experiences, and a series of cross-platform digital initiatives. At Mugello, KOLs and media will get behind-the-scenes access to the paddock and rider interactions, blending all the high-octane energy of race weekend, wrapped in a sleek, Bitget-branded experience.
This collaboration follows Bitget's headline partnerships with Lionel Messi, Juventus, and LALIGA, reinforcing its track record in bridging the gap between crypto and culture. With over 45 million users globally and a daily trading volume topping $10 billion, Bitget continues to shift the narrative from volatility to victory. Find out more about Bitget here.