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In 2016 Lyoness will act as a sponsor for the MotoGP™ races in Spielberg (AUT), Brno (CZ) and Aragon (SPA).
The Lyoness logo will be displayed at one turn in each racing track. Furthermore, Dorna Sports will incorporate the globally successful Shopping Community in all important activities during the events. As a result, Lyoness will be in direct communication with the fans and can therefore better explain to them the benefits of the Lyoness Shopping World.
Hubert Freidl, Lyoness CEO, declared: “We are extremely happy with the collaboration with Dorna Sports. The cooperation with MotoGP™ is another milestone for our company, as it directly corresponds to our strategy of incorporating ourselves into the world of popular sports.”
Pau Serracanta, Managing Director, Commercial Area at Dorna Sports commented: “I am very satisfied with the agreement which we have reached with Lyoness. Our goal is to also involve our other partners in MotoGP™ into this cooperation. The possibilities offered are vast and numerous.”