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12 days ago
By motogp.com

Dorna restructures to create new Global Commercial Area

The change comes as Commercial Managing Director Pau Serracanta departs Dorna after 22 years

Tags MotoGP, 2021

After 22 years and 355 Grands Prix as director and partner of Dorna Sports, Pau Serracanta has communicated his decision to leave his role in the company in order to take on fresh challenges.

As a consequence, Dorna has decided to restructure the commercial areas of the company to create a new single Global Commercial Area, as the company continues to focus on strategies for the future in the ever-changing world of sports organisation, promotion and 360º event management. This philosophy is a cornerstone of Dorna’s approach both within the FIM MotoGP™️ World Championship and across its different Championships and projects, from the MOTUL FIM Superbike World Championship to the Road to MotoGP™️ programme.

Manel Arroyo, Media Managing Director at Dorna until now, will head this new Global Commercial Area assuming the responsibilities of Chief Commercial Officer and will continue leading the Media Area. Marc Saurina, current WorldSBK Executive Director Commercial Marketing, will assume new responsibilities as Global Commercial Partnerships Senior Director and Ferran Juncar remains as Global Sponsorship Senior Director.

Pau Serracanta: "My passion has always been the sports sector and the fact that I have been able to dedicate a good part of my professional career to Dorna Sports, I can affirm that it has been a great privilege and that I am very grateful to have worked with a team of excellent professionals. Dorna Sports is like a big family, under the leadership of Carmelo Ezpeleta, a great mentor and whom I consider almost like a father on the professional side. With all the support and knowledge that he has given me, he has meant that these more than two decades will pass at the same speed as the bikes of our fantastic championships. My future plans continue around innovation, technology and sustainability projects."

Carmelo Ezpeleta, Dorna Sports CEO: "I’m very grateful for the work and effort that Pau has dedicated to Dorna for more than 22 years. Pau leaves behind a great team of professionals that will allow us to consolidate our partnerships and look for new opportunities and milestones. We want to continue growing this fabulous sport that is motorcycling with the help of all our partners. The restructuring of Dorna involves the creation of this new unique Commercial Area that will encompass Media and Sponsorship and seeks the primary objective of undertaking the new future challenges facing both the company and the business that we have managed for 30 years."