MotoGP has a new official tool supplier: the Würth Group. The group is the global market leader in the development, production, and sale of assembly and fastening materials.
Würth’s new role in MotoGP marks another milestone in its strategy, expanding its longstanding presence in motorsport to the very pinnacle of two wheels. Würth will equip MotoGP’s technical teams with high-quality Würth tools, able to perform in extreme conditions and ensure absolute precision, efficiency and safety in the paddock and pitlane.
“At the end of the day, in motorsports, like in the trades, it’s about every detail: speed, experience and perfectly tuned processes are the key to success,” says Fritz Hollweck, Head of Sports Sponsorship at Würth. “This ambition is precisely what we share with MotoGP. Both brands stand for top-notch technical excellence, passion and teamwork.”
The commercial rights holder of MotoGP, Dorna Sports, underlines the strategic value of the cooperation: “Würth matches our ambition and values,” says Marc Saurina, Head of Global Commercial Partnerships. “In Würth, we win a global partner that supports our teams with first-class tools, as well as new impetus in some of our strongest markets.”
Würth will enjoy a prominent position at Grands Prix in Italy, Spain, and Indonesia, with branding along the circuit, in hospitality areas, and in digital spaces. The selection of Grand Prix locations highlights the Group’s international growth strategy, connecting with MotoGP’s impressive presence in each market. Würth will also offer exclusive customer experiences thanks to this new partnership.
About the Würth Group
The Würth Group is the global market leader in the development, production, and sale of assembly and fastening materials. Other trading and production companies, the Allied Companies, operate in related business areas, ranging from electrical wholesaling and electronics to financial services. At the end of 2024, the Group employed more than 88,400 employees in over 400 companies with more than 2,800 shops across 80 countries. The Group generated sales of EUR 20.2 billion and an operating result of EUR 940 million in the 2024 fiscal year. With over 8,000 employees, Adolf Würth GmbH & Co. KG in Künzelsau is the largest single company in the Würth Group.
About MotoGP
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