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LaLiga look to learn from MotoGP™

LaLiga look to learn from MotoGP™

LaLiga visits the #FrenchGP to see how the innovative FIM MotoGP™ World Championship operates around the world.

LaLiga has been the top football league in Europe in recent years, full of the best clubs in the world. At the Monster Energy Grand Prix de France 2016 Press Officers, Operations and Marketing Executives from different teams and the LaLiga series itself came to learn how the FIM MotoGP™ World Championship functions.
Members of Atlético de Madrid, Real Sociedad, Valencia, Betis, Real Sociedad, Rayo Vallecano, Malaga, Español, Celta de Vigo, Granada, Levante, and three representatives of LaLiga, headed by Ignacio Trujillo the Director General, were guide through the paddock by Dorna representatives. Their experience took them through the Paddock, the TV Compound, the Media Centre, down into Parc Ferme and into the various press conferences held throughout the weekend. During the second half of the MotoGP™ season representatives from other teams will visit various European GP to closely follow the action.
The primary objective of the trip was to show LaLiga members how the FIM MotoGP™ World Championship operates and how Dorna makes the most of everything from television broadcasts to social media.
This is proof that the FIM MotoGP™ World Championship is not only a leader in motorsport, but also a leader throughout the sporting world as continual innovations keep the championship at the forefront.
Ignacio Trujillo, Director General of LaLiga and the Area of Innovation and Global Development declared: “LaLiga is looking to learn from those on the frontline of audio-visual sporting events and MotoGP is clearly one of them. We think we can learn a lot from what happens here and although not everything can be extrapolated to our sport, as the dynamics are different, there are many things that can help us in the future to get the most out of football. We are taking notes on how MotoGP handles key issues such as logistics, TV & Media, the treatment of VIPs and the close relationship with teams and riders. The truth is we’d like to see everything heading in the same direction, same philosophy and concept.”


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