Consorzio Prosecco DOC joins forces with MotoGP™

Italian sparkling wine set to spray on the podium as Consorzio Prosecco DOC becomes an official MotoGP™ supplier

Dorna Sports is delighted to announce the beginning of a new era on the podia of the FIM MotoGP™World Championship, with Consorzio Prosecco DOC on board as an official supplier to MotoGP™. The agreement sees the Italian wine consortium become a partner of the Championship for three years, beginning in 2019.

The Prosecco DOC production area is located in the north east of Italy, split across four provinces of Friuli Venezia Giulia and five of Veneto. The Consorzio di Tutela aims to coordinate and manage the Denomination of Controlled Origin, enshrining the distinct quality, history and origin of their products – now to become a mainstay of the MotoGP™ podium.

There’s more to the agreement than simply a new era of celebration, however. As well as accompanying riders as they celebrate, Consorzio Prosecco DOC will be a pivotal presence in the MotoGP VIP Village™ and will have trackside advertising at five Grands Prix: the Red Bull Grand Prix of the Americas, the HJC Helmets Motorrad Grand Prix Deutschland, the Gran Premio Octo di San Marino e della Riviera di Rimini, the Motul Grand Prix of Japan and the Australian Motorcycle Grand Prix. At each race, the brands of Prosecco DOC will take centre stage – bringing the best of the wine to the attention of key markets worldwide.

“The agreement with MotoGP we are defining today,” says Stefano Zanette, President of the Prosecco DOC Consorzio, “strengthens the partnership between the Consortium and Dorna, established in 2013 in the international circuits of the WorldSBK. A positive experience that has brought us growing satisfaction showing us what it means – in terms of exposure and recognisability of Prosecco DOC and its dreamland – to participate to international events like a world championship. In this way we have reached important results in terms of brand reputation, a choice which has revealed strategic as it lets us tie Prosecco DOC with party and conviviality moments, such as the pilots’ toasts on the podia at the end of every race.”

“I am delighted about this new agreement with Consorzio Prosecco DOC,” says Pau Serracanta, Managing Director of Dorna Sports. “There is no doubt that the riders, the real heroes of the sport, will be able to celebrate their victories in style and with an excellent product. We hope that this partnership will continue for many years into the future.”

Tune in for the first Prosecco DOC-drenched podium of the season in Argentina from the 29th to the 31st March after the season kicks off in Qatar from the 8th to 10th March.