The season has started and the FIM are excited to launch the 2021 FIM Ride Green campaign, more sustainable than ever ahead of the first Grand Prix of the season. The whole situation we faced last year, and the present circumstances, have given us the guidelines to rethink our strategy and renew our objectives. We have been resilient and creative.
Since we started with the Ambassador's project in 2013, we have collaborated with seven great riders with a global reputation who give a strong voice to the FIM Ride Green programme – including eight-time World Champion Marc Marquez (Repsol Honda Team).
⏰ In few hours the 2021 @MotoGP season will start.— FIM (@FIM_live) March 26, 2021
???? Our thoughts also to all the volunteers that work hard and are keeping the dream alive.
???????? You are our heroes! ????????#FIMFamily #MotoGP #GrandPrix #2021#WorldChampionship #QatarGP pic.twitter.com/QDALsmGSnA
Kattia Juárez, the FIM Sustainability Commission Director, explains the direction of the 2021 FIM Ride Green Campaign: "Since its inception, the programme has been dedicated to supporting the environmental sphere of sustainability, raising awareness and taking action in the organisation of environmentally friendly events. From sound control in all competitions, waste management, pollution control, respect for biodiversity.
“We have aligned our events with global goals for the most part. With the introduction of KiSS* events, we have transcended the other two sustainability spheres: people and the economic sphere. This year, the FIM is working to adapt this 2021 campaign to the social sphere dedicated to ‘The people’.
“Racing without you, the fans, is not the same, and we are working hard to bring the sport back to you. Nevertheless, we want you to return to the circuits to cheer on the riders and to enjoy the events that have been carefully prepared and managed with all the actors: promoters, organisers, volunteers, medical staff, officials. Our "we are waiting for you" campaign is focused on raising awareness about the importance of preparing for a more sustainable and responsible return.
“We want to come back more sustainable than ever, and you are an indispensable part of this campaign.”